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Do you miss any of your favorite clothes?

We love to keep on wearing our favorite things, so we wash them more frequently. At the same time, frequent washing gradually damages them. Can innovative detergents break this vicious cycle by not only cleaning fabrics but maintaining them, too?

It's a hard life

For your favorite t-shirt


A stain is a dirty mark on a fabric comprised of a mixture of fat, protein, starch, and dyes. Usually, these components penetrate deeply, making them difficult to remove.



Damaged Fabric


»Our household budget does not allow for new clothes all the time—it's a good thing our kids hang on to their favorite shirts.«

family cooking in the kitchen

How TexCare® forms the detergent you need


What kind of fabrics and stains are most common in your region?
The most frequent stains in Southeast Asia are curry, tea and chili sauce on cotton and polyester or cotton blends.


Carlos Ilao,
Technical Services Manager, Southeast Asia & Pacific
Consumer Care Competence Center, Singapore

»Consumers can also reduce or eliminate the soaking step to shorten the washing process.«

How do people do their washing in your region?
In Southeast Asia, we use predominantly top loader washing machines. The water is used at room temperature; we hardly do any high temperature wash. Laundry powder is dosed at 100-150g and liquid detergent at 50-100ml per wash. In addition to that, there are also still countries where people continue to do their washing by hand using detergent bars or cream.

What does this mean for your daily work?
The tests conducted for Southeast Asia follow the habits and washing conditions in the region: We use top loader washing machines with washing water at room temperature. Common stains on cotton and PE/cotton fabrics serve as test materials.

Can you actually prove that a product works?
Yes, we do different tests to prove that. The stain removal test involves applying the substances on the cloth and measuring the amount of stain removed after washing. It is quantified by measuring the change in color on the stained cloth with a colorimeter, before and after washing. The cleaning performance of the product is assessed based on how much stain is removed on the cloth.

What are the benefits to the consumer?
It is easier for the consumers to remove stains from clothes. If they like, they can also reduce or eliminate the soaking step to shorten the washing process. In countries where hand washing is practiced, people need less manual scrubbing of clothes to remove stains. That means more free time for the consumers to care for their families. The clothes turn less grey or yellow over time and the pieces made from polyester or blends become more water absorbing and hence more comfortable to wear.

Carlos Ilao,
Technical Services Manager, Southeast Asia & Pacific
Consumer Care Competence Center, Singapore

TexCare® vs. motor oil

Every stain is different in origin, color and shape. And they also differ in how difficult they are to remove. Motor oil, for example, is a real challenge. How does TexCare® deal with this stain? Or should we ask, how does motor oil deal with TexCare®?


The higher the color difference, the better the soil was released.


12 panelists scored the visual appearance of the washed textiles from worst to best.
*Test conditions: Polycotton, 3 pre-washing cycles, dirty motor oil application through silkscreen, 24h line drying.

Don’t be persuaded


Nowadays, supermarkets stock a huge range of detergents. The trick is finding outstanding products amongst these masses. You can decide based on emotional commercials, striking packaging, or technological arguments. With TexCare® you can trust what convinces you:

Don’t be persuaded


Nowadays, supermarkets stock a huge range of detergents. The art is finding outstanding products amongst this mass. You can orient yourself through emotional commercials, striking packaging or technological arguments. With TexCare® you can take whatever convinces you:

How TexCare®




With its innovative stain trapping technology TexCare® prevents the soil in the washing water from spreading back into the fabric.


TexCare® has a broad functionality in protecting textiles against damage during their lifecycle. This preserves favorite clothes longer.


TexCare® is a sustainable product with no compromise in performance.

TexCare® SRN 170

The most flexible TexCare®

Do you know the kind of people who get along with everyone and adapt effortlessly to every new environment? Well, SRN 170 is our polymer version of that. It offers all the standard benefits of the series, but also has been designed in a way that makes it very easy to integrate into all kinds of liquid detergent formulas. Coming as a clear liquid that needs to be added at one percent at the most, SRN 170 blends into formulations like a chameleon.


  • Protects clothes by preventing soil from penetrating deeply into the fabric.
  • Offers soil-release effect in the next wash.
  • Helps remove stains in the first wash.
  • Maintains whiteness of clothes even after multiple washes.
  • Easy to incorporate into most surfactant systems.
Trade name TexCare® SRN 170
Chemical name Nonionic polyester
Appearance clear liquid
Concentration 68-72%
  • Laundry liquid detergents
  • Recommended concentration: 0.25 – 1%

TexCare® 260 fulfills EcoTain® criteria


EcoTain® is our label for sustainability excellence products and solutions showcasing best-in-class performance. They highlight our contributions to a sustainable future and add value to our customers and society as a whole.
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