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Home / Products & Industries / Beauty & Personal Care Ingredients / Beauty & Personal Care Trends / Safe and trustworthy preservation systems
Beauty and Personal Care Trends
Résumer

Safer preservation without
compromising product performance

Modern preservation systems for personal care formulations: Meeting consumer demand for naturally derived multifunctional preservation ingredients

The growing consumer focus on ingredient safety represents both a challenge and an opportunity for personal care brands and their formulation teams. By leveraging Clariant's modern blends & booster portfolio, cosmetic chemists can create products that align with clean beauty trends while maintaining the efficacy and sensory qualities that drive repurchase. As the market continues to evolve, these innovative approaches to natural preservation will become increasingly important differentiators in a competitive landscape.

Brown glass dropper bottle with skincare essence oil and small white flowers on a pink background.

Modern preservation systems combining safe and mild ingredients

The PuriSafe formulation concept demonstrates how Clariant’s modern blends and boosters portfolio can be formulated into effective modern preservation systems for various personal care applications. It’s combining safety and increased sustainability benefits while containing no or significantly reduced amounts of controversial preservatives. All formulations within the Purisafe concept have successfully passed antimicrobial challenge tests and patch tests, demonstrating that naturally derived preservation systems can provide the same level of protection as conventional alternatives.

  • PuriSafe Preservation Booklet (0.51 MB)

Challenge-tested formulations that deliver safety and efficacy

Mild care skin relief cream

Mild Care Skin Relief Cream formulation

This gentle formulation features Velsan SC, a 100% naturally derived preservative booster with remarkably low skin irritation potential. The cream demonstrates how effective preservation can be achieved while maintaining the mild properties essential for sensitive skin products. By incorporating Velsan SC, cosmetic formulators can create products that pass rigorous microbial challenge tests while addressing consumer concerns about harsh preservatives.

Natural pure lotion

Natural Pure Lotion formulation with clean label preservation

The Natural Pure Lotion formulation showcases Velsan CGE, a 100% naturally derived preservative booster particularly effective against fungi and yeast contamination. This lotion exemplifies how brands can create lightweight, elegant textures while maintaining robust preservation profiles and passes industry-standard challenge tests.

Advanced formulations for specialized cosmetic applications

Natural pure serum

Natural Pure Serum formulation with synergistic preservation

For high-value serums requiring sophisticated preservation systems, the Natural Pure Serum formulation combines Velsan Flex and Velsan CGE. This combination creates a preservation system that's 93-100% naturally derived while providing comprehensive protection against a broad spectrum of microorganisms.

Natural pure hair milk

Natural Pure Hair Milk formulation with pH-optimized preservation

Hair care products present unique preservation challenges due to their usage environments. The Natural Pure Hair Milk formulation features Nipaguard SCE Vita, a 100% naturally derived preservative effective at pH 6.5. This formulation shows how cosmetic chemists can create hair products that maintain microbial stability even in humid bathroom environments while meeting consumer expectations for natural ingredients.

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