Genadvance™

Hair conditioning
agents with a purpose

Discover Genadvance hair conditioning agents

Our Genadvance range offers full-circle hair care to meet diverse needs and inspires a diverse range in application.

Restore and smooth damaged hair with Genadvance Repair. Deliver premium feel and softness with Genadvance SPA. Hydrate the scalp and reduce frizz with Genadvance Hydra. Discover the range designed to empower formulators to create performance-backed formulations with purposeful hair care benefits.

Download our brochure

The image shows three hair care products placed on a stone surface with a cracked wall in the background. The products are:

1. A large bottle with a pump dispenser labeled "Revival Deluxe Detox Shampoo."
2. A jar labeled "Lush Herbal Hair Food Mask."
3. A dropper bottle labeled "Royal Glow Hair Scalp Serum."

These products appear to be part of a hair care routine aimed at detoxifying, nourishing, and promoting scalp health.

Discover the unique benefits within our Genadvance range towards full-circle hair care

The image shows a comparison chart of three hair care products: Genadvance Repair, Genadvance SPA, and Genadvance Hydra. The chart compares key benefits and applications of each product.

**Key Benefits:**
- Conditioning:
- Genadvance Repair: 2 dots
- Genadvance SPA: 3 dots
- Genadvance Hydra: 1 dot
- Moisturization:
- Genadvance Repair: 1 dot
- Genadvance SPA: 2 dots
- Genadvance Hydra: 3 dots
- Hair repair:
- Genadvance Repair: 3 dots
- Genadvance SPA: 3 dots
- Genadvance Hydra: 1 dot
- Sustainability:
- Genadvance Repair: 1 dot
- Genadvance SPA: 2 dots
- Genadvance Hydra: 3 dots

**Application:**
- Shampoo:
- Genadvance Repair: 3 dots
- Genadvance SPA: 1 dot
- Genadvance Hydra: 3 dots
- Conditioner:
- Genadvance Repair: 2 dots
- Genadvance SPA: 3 dots
- Genadvance Hydra: 1 dot
- Mask:
- Genadvance Repair: 2 dots
- Genadvance SPA: 3 dots
- Genadvance Hydra: 2 dots

**Descriptions:**
- Genadvance Repair: Transformative restoration for damaged hair
- Genadvance SPA: Versatile performance for premium hair feel
- Genadvance Hydra: Nature's solution for everyday hair care

Genadvance Repair: Transformative restoration for damaged hair

Genadvance Repair is a 100% active liquid that can be dosed at 0.5–3.0%. Our testing reveals superior conditioning effects, smoothing hair and noticeable ease of combing compared with conventional technologies like CTAC or BTAC.

Key benefits

Superior detangling

Cutide allgnment

Excellent hair repair

Prevents hair damage

More product details about Genadvance Repair

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Genadvance SPA: Versatile performance for premium hair feel

Genadvance SPA is a 100% active solid, suitable for dosage from 1.0–5.0%. From first use, it improves wet conditioning compared to BTAC with lasting results wash after wash. It also delivers progressive dry conditioning that outperforms CTAC while maintaining BTAC’s ease of dry combing..

Key benefits

Versatille preformance

Suitable for rich and carring formulations

Compatible with anonic surfactants

Easy to use

More product details about Genadvance SPA

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Genadvance Hydra: Nature’s solution for everyday

Genadvance Hydra Hydra is a hair conditioning agent with emollient properties and is a 100% active liquid effective at concentrations of 0.5–5.0%. In our evaluations, it significantly improved wet detangling and delivered a silicone-like after-feel, providing a natural alternative without compromising performance hair care.

Key benefits

100% naturally-derived

Cosmos,Ecocert approved

silicone alternative

Hydrates hair

Improved hair manageability

Frizz reduction