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Hygiene Beauty


Consumer behavior has shifted towards more frequent hand washing, due to its role in slowing the spread of pathogens. With higher weighted importance on hand hygiene and growing sales of hand cleansing products, an increasing variety of brands is now involved in their supply and launch. This has given rise to impressive innovation and expansion. Hand sanitizers and cleansers are becoming increasingly luxurious and technologically advanced, showcased by the rising number of launches of such products featuring moisturizing and longer-lasting claims.

Consumers will expect products that adhere to a higher user standard, as well as more luxurious experiences. There will be reduced tolerance for side effects such as skin dryness.


Formulation take-away: focus on hand sanitizers that are moisturizing and gentle on skin while still being effective

Clariant formulations

Explore our formulations and click on the highlight ingredients to download technical data or request a sample.

Moisturizing hand sanitizer

SanitiZ ‘n’ Care

A luxurious cream gel formula sanitizer 1, this product is carefully formulated to combine emollients and ethanol - skin is consistently left moisturized and thoroughly cleansed. Topped with a pump dispenser, it is convenient for on-the-go use.

Login or register to ClariHub to download the full formulation.

Key aspects:

  • 99.99% effective against germs 1
  • Cleansing
  • Moisturizing
  • Hydrating
  • Gentle
  • Non-greasy cream gel

Key ingredients:

1 Claim under review with study to determine efficacy against bacteria, viruses and microorganisms pending

Clariant Image BeautyForward 5 Packshot SanitiZ 2021
Clariant Animation BeautyForward 5 SanitiZnCare formulation

Discover the other trends

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    Translated from Zulu, the word ‘Ubuntu’ means ‘I am because we are.’ It reflects the fundamental human need for togetherness, to feel we are accepted, and part of a community. Whilst demand for togetherness prevails, social restrictions make it more challenging to achieve. Thus, activities instilling a sense of community are valued more highly, linked with a sense of happiness and support. Consumers increasingly focus on commonalities with others, striving to feel senses of unity and belonging. In response, cosmetic brands are providing products that address widespread and relatable needs, with emphasis on togetherness in the ‘New Normal’ and experiences shared by many.
  • Beauty Unwrapped
    Plastic pollution is widely viewed as one of the most pressing environmental issues, resultantly, the packaging of cosmetic and personal care products is under increasing scrutiny. With the responsibility to package products sustainably placed on brands, solid formulations are becoming one of the most viable enablers for reducing plastic. As concentrates, solid products provide more use per unit of volume of product, thereby reducing packaging demands. With reduced water content in formulations, solid products additionally open the door to alternative packaging choices such as cardboard, or cork. In turn, this also provides branding benefits: with fewer consumers buying in shops, packaging viewed on delivery becomes a first impression of a brand and a chance to communicate ethical brand values.

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